1. Scope

This Privacy Policy explains how SWISHFABLE collects, uses, discloses, stores, and protects personal information when you visit our website, create an account, place an order, communicate with us, subscribe to marketing, or otherwise interact with our online services.

The website may use a hosted commerce platform, payment processors, logistics providers, analytics tools, customer-support services, advertising services, and other providers that process information on our behalf or under their own privacy terms.

2. Information We Collect

Information you provide

• Contact details, including name, email address, telephone number, billing address, and delivery address.
• Account information, login credentials, saved preferences, and account activity.
• Order information, including products, variants, quantities, prices, discounts, delivery method, returns, refunds, and support history.
• Communications, reviews, survey responses, photos, video, and other information sent to customer support.
• Marketing preferences and consent records.

Information collected automatically

• Device and browser information, IP address, general location derived from IP, language, time zone, operating system, and device identifiers.
• Website activity, including pages viewed, links selected, referral source, session information, cart activity, purchases, and interaction with messages or advertisements.
• Cookie, pixel, local-storage, software-development-kit, and similar technology data.
• Security and diagnostic information, such as login attempts, error records, fraud signals, and performance data.

Information from other sources

• Payment confirmation and limited transaction information from payment providers.
• Delivery status and address information from carriers and logistics providers.
• Fraud-prevention, identity, or risk signals from service providers.
• Advertising, attribution, analytics, social-media, and marketing information where permitted.

3. Payment Information

Payment details are collected and processed by the payment methods available at checkout. SWISHFABLE does not receive or store a complete payment-card number or card security code in ordinary order records. Payment providers may process information under their own privacy notices.

4. How We Use Information

• Provide the website, accounts, checkout, orders, delivery, returns, refunds, warranty service, and customer support.
• Confirm identity, authenticate users, maintain security, detect fraud, prevent abuse, and enforce our terms.
• Communicate about orders, service changes, safety matters, support requests, and account activity.
• Personalize website content, remember preferences, and improve navigation and product presentation.
• Measure performance, troubleshoot errors, analyze use, forecast demand, and improve products and services.
• Send marketing when permitted and measure the effectiveness of campaigns.
• Comply with legal, tax, accounting, customs, regulatory, and dispute-resolution obligations.
• Establish, exercise, or defend legal claims and protect customers, the public, and our business.

5. Legal Bases Where Applicable

Where data-protection law requires a legal basis, processing may rely on:

• Contract: to process an order, deliver products, provide support, and administer returns or warranties.
• Consent: for optional marketing, non-essential cookies, or another activity where consent is requested.
• Legitimate interests: to operate, secure, analyze, and improve the business, provided those interests are not overridden by your rights.
• Legal obligation: to meet tax, accounting, consumer-protection, customs, sanctions, fraud-prevention, or regulatory requirements.

6. How We Disclose Information

We may disclose personal information to:

• Commerce-platform, hosting, cloud, security, analytics, customer-support, email, and technology providers.
• Payment processors, financial institutions, fraud-prevention providers, and transaction services.
• Warehouses, suppliers, fulfillment partners, carriers, customs brokers, and delivery providers.
• Advertising and marketing providers, subject to consent or opt-out rights where required.
• Professional advisers, auditors, insurers, law enforcement, regulators, courts, and other parties when legally required or reasonably necessary.
• A purchaser, investor, successor, or adviser in connection with a merger, financing, restructuring, sale, or transfer of all or part of the business.

We require service providers to handle information for authorized purposes and with appropriate safeguards where applicable.

7. Sale or Sharing of Personal Information

We do not sell personal information in exchange for money. Some privacy laws may define certain advertising or analytics disclosures as a “sale,” “sharing,” or targeted advertising. Where those laws apply, you may use the cookie or privacy controls made available on the website or contact us to exercise an applicable opt-out right.

8. Cookies and Similar Technologies

We use essential technologies to operate checkout, maintain security, remember cart contents, and provide requested services. With permission where required, we may also use functional, analytics, and advertising technologies. More information appears in the Cookie Policy.

9. Marketing Communications

You can unsubscribe from promotional email by using the unsubscribe link in the message or contacting us. Unsubscribing from marketing does not stop service messages concerning an order, account, return, safety matter, or other transaction.

10. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this policy, including completing transactions, maintaining warranty and support records, preventing fraud, resolving disputes, and meeting tax, accounting, legal, and regulatory obligations. Retention periods vary according to the type of information and applicable requirements.

When information is no longer required, we take reasonable steps to delete, anonymize, or securely isolate it, subject to backup cycles and legal obligations.

11. International Data Transfers

Our providers and business operations may process information in countries other than your own. Data-protection laws may differ between countries. Where required, appropriate transfer mechanisms and contractual or organizational safeguards are used.

12. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. No website, network, storage system, or transmission method can be guaranteed completely secure. Protect your account password, use unique credentials, and contact us promptly if you suspect unauthorized activity.

13. Your Privacy Rights

Depending on where you live and whether a law applies to our processing, you may have rights to:

• Know or access personal information and obtain information about its use.
• Correct inaccurate personal information.
• Delete certain personal information.
• Restrict or object to certain processing.
• Receive certain information in a portable format.
• Withdraw consent for future processing where consent is the basis.
• Opt out of certain targeted advertising, sale, or sharing as legally defined.
• Appeal a decision concerning a privacy request, where applicable.
• Complain to an appropriate data-protection or privacy authority.

These rights are not absolute. We may retain or continue processing information where permitted or required, including for transaction records, security, fraud prevention, legal compliance, or legal claims.

14. Exercising a Privacy Right

Email ronpu888@163.com with the subject line Privacy Request. Describe the right you wish to exercise and the information involved. We may request reasonable verification and may need to confirm that an authorized agent has permission to act for you.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

15. Children

Our online services are intended for a general audience and are not directed to children under 13, or a higher minimum age where required by local law. We do not knowingly collect personal information from a child without legally valid authorization. A parent or guardian who believes a child provided information may contact us to request review and deletion.

16. Third-Party Sites and Services

The website may contain links to third-party services. Their privacy, security, and content practices are governed by their own policies. Review those policies before providing information.

17. Changes to This Policy

We may update this policy to reflect changes in services, technology, providers, or legal requirements. The revised version will display a new “Last updated” date. Material changes may also be communicated through the website or another appropriate method.